Do you know how many sites there are in the ecommerce universe? According to Lemonstand, there are 12 to 24 million online stores — and counting.
As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing for their undivided attention. So, what’s the secret ingredient to gain ecommerce success? Think social proof.
You’ll be able to stand apart from your competition and skyrocket your sales if you tap into the power of social proof in the form of user-generated content.
But, what exactly is user-generated content? The term (abbreviated as UGC) refers to original, unpaid content created by fans or real users of a particular brand. It can exist in the form of testimonials, pictures, comments, Facebook statuses and tweets.
Why is UGC so important to you? How can it help you achieve your business goals? Here are some of the reasons why you should leverage user-generated content.
1. Nurtures trust through authenticity
Studies have shown that 92 percent of online consumers trust recommendations from others. As an entrepreneur, you can spend a huge chunk of your time running paid ads and creating compelling posts to entice people to buy from you. However, you won’t be able to give customers a solid reason to do business with you if you don’t showcase authentic testimonials from real users.
Social proof is powerful. It helps brands become more transparent and worthy of people’s trust. Consider: When was the last time you bought from an online brand without looking into the opinions of previous customers?